The X and Y of Buy is chock full of information to guide you on how to customize your sales presentation based on the differences in how men and women think.
I have never been part of the corporate world, so I wondered if I would gain much benefit from The X and Y of Buy.
Most of my selling is aimed at trying to sell my husband on the fact that I need (another) new hairstyle.
Using scientific evidence, the X and Y of Buy shows that men and women think differently. But you knew that. But did you know that those differences also affect their approach to buying?
Although this book is technical in nature, it's format is easy to read and understand. I found myself underlining gems of information.
You'll find this book valuable as you discover the secrets of why men and women think so differently.
Especially if you want to sell your husband on your latest hairstyle idea.